Health club chains are pedaling hard-to-woo pandemic-weary consumers back to the gym. But some of the largest companies are taking different paths as the industry waits to see whether COVID-19 infection rates recede enough to make consumers feel safe to resume communal workouts. How Much Do Best 24 Hour Fitness Membership Cost Deals?
Discount chains YouFit and Planet Fitness are expanding into personal fitness, wellness, and nutritional counseling. Full-service chain LA Fitness is rebranding some of its locations and offering bare-bones plans to compete with discount chains’ low membership rates.
The moves follow a harrowing couple of years for the fitness industry. Quarantine orders intended to halt or slow the progression of COVID-19 in spring 2020 forced the closure of nearly all gyms across the country. In some states, they stayed closed for nine months. Gyms in Florida were allowed to reopen after just two months but they faced capacity restrictions and consumers’ reluctance to expose themselves to potential infection.
24 HOUR FITNESS PRICES
24 Hour Fitness is one of the leading fitness center chains in the world, offering a great range of services and amenities, all at very competitive prices. With millions of members worldwide, 24 Hour Fitness prices must be pretty good. Best 24 Hour Fitness Membership Deals
Its prices and membership packages come in a number of different options, aimed at providing affordable gym memberships with various methods of payment. So those who want full club access and don’t mind paying higher monthly fees can do so, whereas those who may prefer to spread the cost out over monthly payments can too! You can get a good idea of 24 Hour Fitness prices in the tables below:
24 Hour Fitness memberships come in all shapes and sizes, aimed at making it easier for every type of person to join the ranks. The supersport membership is an all clubs access membership, meaning that you can use it across every one of 24 Hour Fitness’s complexes throughout the country.
It also offers so much in each center; you will have access to equipment and training areas, along with saunas and whirlpools (should the club have them – most do) along with towel services, basketball courts, and swimming pools.
SuperSport Basic provides access to all clubs, with an initiation fee of $9.99, a monthly fee of $51.99 and an annual fee of $49.99. This means that a total payment due at the time of signing up will cost $121.51.
SuperSport with 12 Month commitment works out cheaper, a zero down initiation fee, the monthly fee is $46.99, with the same annual fee of $49.99. With this commitment, it will only cost you $100.20.
Super Sports can also come with a reduced monthly fee; this involves paying a higher sign-up fee to reduce the monthly costs. This is ideal for those who want to pay less each month, as it will only cost $44.99 per month, with the standard annual fee of $39.99. The higher initiation price is $149.99, which will total the sign-up amount to $239.97.
One Club Access
24 Hour Fitness prices can be even cheaper for those who are seeking access to only one club. This s great for local people who do not need or plan to travel much, so can get by with access to one club.
Efforts to get back to normal last year were hampered by an infection surge that hit the nation over the summer, pushing numerous gym chains, including YouFit, Gold’s Gym, and 24 Hour Fitness, into restructuring their debts through bankruptcy.
Vaccinations buoyed membership rates in early summer, but they receded again as the Delta variant raged across the nation in August and September. Since the pandemic began, about 22% of all U.S. gyms have closed permanently, according to industry figures.
Now, as infection and hospitalization rates fall once again with no known new variant waiting in the wings, gym owners are betting that consumers are ready to get back into shape. But they also know the old days are gone for good.
A “hybrid approach” to fitness training is here to stay, says Sami Smith, spokeswoman for the 8,000-member International Health, Racquet and Sportsclub Association. “Many facilities are prepared or preparing to offer virtual or on-demand services for the long-term,” she said in an email.
YouFit embraces wellness
They include YouFit Health Clubs, which plans on Oct. 25 to change its name to YouFit Gyms and roll out a $20 million renovation of its 80 U.S. locations.
New offerings will include optional on-site personal training, personalized nutritional counseling via smartphone app EatLove, and access to virtual at-home classes through a new mobile app called YouFit On Demand.
The company, which declared Chapter 11 bankruptcy last year and sold itself to its lenders in exchange for debt forgiveness, is staking its future on the belief that consumers are tired of working out at home and eager for results that can only be achieved with weight and machines, said Brian Vahaly, who was appointed as CEO in February.
“The big change is that people understand what they can and cannot do at home,” Valley said in an interview. The company’s renovation will emphasize “more diverse types of cardio training and more diverse types of strength training,” he said.
“Lifting weights is critical for young adults and for seniors. People 50 and over need strength training to maintain bone density, and they need to mix in cardio training to keep their hearts and bodies in good health.”
YouFit was founded in 2008 by Rick Berks, the creator of Planet Fitness, and both chains grew by emphasizing similar no-frills, no-judgment philosophies. Setting themselves apart from the mirror-gazing, pec-bulging culture that characterized chains like Gold’s Gym in the 1980s and 1990s, the two chains emphasized accessibility to all.
Planet Fitness offered its “judgment-free zone” while YouFit aimed to be “the most welcoming gym in the nation.”
What also set them apart were their prices.
Both chains found success advertising no-contract monthly membership fees of just $10 a month (plus startup fees, annual fees, cancellation fees, and taxes where applicable), while larger, full-service health clubs commanded rates of $30 a month or more and required long-term contracts.
But the low fees bought a no-frills experience. Members got access to cycles, treadmills, weight-training machines, free weights, a locker room, and little else.
Valley says the narrow options prevented YouFit from becoming more than an “entry-level gym and product.” He added, “We couldn’t serve people when they became more mature and sophisticated.”
YouFit will still offer a $10 monthly basic membership while its expanded offerings will continue to be priced below competitors, he said. Personal training sessions will cost as low as $30 compared to $45 to $75 at other clubs. A $24.99 premium membership will buy access to all YouFit facilities, unlimited group exercise classes, half-priced drinks, and unlimited guest privileges.
The company’s new YouFit On Demand app, scheduled to launch on Nov. 15, will cost $4.99 as a standalone membership or as an add-on to basic and premium memberships. A $39.99 Premium+ membership will include the On-Demand app and access to the EatLove nutrition service.
Currently, YouFit clubs are operating at about 80% of their pre-pandemic volume, Vahaly said. Members are avoiding congestion by spreading out their workout times throughout the day.
Planet Fitness’ health strategy
Planet Fitness, one of the world’s largest gym chains with 2,170 locations, is pivoting to a health and wellness strategy that it believes will resonate as we move out of the pandemic, CEO Chris Rondeau told investors last month.
Consumers “are realizing that … being overweight or out of shape or not taking care of your health is a contributing factor in the hospitalization and proportion of deaths,” he said.
The company’s membership has increased by 700,000 since April 1. Forty percent are first-time members, he said. “You’re really getting people off the couch for the first time, and those are the people who really need our help.”
Leaders of the publicly-owned company credited that success to its “bricks and clicks” strategy of engaging home-bound members with online fitness classes, then convincing them to use the app to upgrade to in-person memberships.